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The New Flemish Primitives expands and announces new Head of Sales

Belgian distribution company The New Flemish Primitives is pleased to announce the appointment of Siobhan Herriott to Head of Sales. As of June 1, this newly created role will report to General Manager Steven Allcock and be based out of London and Brussels. Siobhan will primarily be responsible for the formats catalogue including top hit formats “The Mole” and “Eternal Glory” and  newly launched “The House”  and “Like an Animal”.  While consolidating the relationships with existing partners, Siobhan will focus on growth in new markets such as Eastern Europe at the upcoming Natpe Budapest.

Siobhan joins from Banijay International where she worked for four years as sales manager placing formats into the Eastern European, Turkish and Benelux markets. Prior to Banijay, Siobhan worked at Zodiak and DRG owned Zeal Entertainment.

Siobhan Herriott says: “TNFP makes things simple. As an independent distributor owned by producers and representing major broadcasters and production companies in Belgium, we have a well-tested catalogue of strong formats, new factual documentaries and exciting drama. Also we have complete freedom in how we work, connecting the right partners with the right content.”

TNFP General Manager Steven Allcock: “I am excited about the hiring of Siobhan who has an impressive track record at one of the main worldwide distributors.  Siobhan will play an important role in the expansion of TNFP, both in terms of catalogue and territories.”

The New Flemish primitives was established in 2011 by Flanders' three leading independent production companies, De Filistijnen, deMENSEN and Woestijnvis, TNFP is THE one stop shop for Flemish entertainment, reality, factual, quiz, kids and drama formats and programming, with proven international successes such as “The Mole”, which has been produced in 17 countries and “Eternal Glory”, produced in 8 countries.

TNFP brings the formats from major top creative production houses in the market together under one roof: as well as De Filistijnen, deMENSEN and Woestijnvis shows, TNFP also represents producers Hotel Hungaria (“Dish a Day”), Het Nieuwshuis (“The House”), Koeken Troef! (“Two to the Power of Six”) and Toespijs (“The Eleventh of the Eleventh) plus all formats owned by commercial broadcaster SBS Belgium (“House Hunting”) and one of Europe's most successful public broadcasters, the VRT (“Yes I can”).

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