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- Reality

"The Last 24 Hours" launched successfully on VTM, deals inked across Europe

MIPCOM FreshTV hotpick The Last 24 Hours launched on Thursday night November 9 on Belgium’s largest commercial channel VTM with success, proving yet again Flanders is the home of formats. With an average market share of 27.1% in the commercial demographic (18-54) and 30.1% in the 18-44 demographic, the heart-warming series increased on the slot average by 33% and ranked 4th highest for the day.

In The Last 24 Hours, a well-loved presenter shows up at the house of a celebrity to tell them they have one fictional day left -  it is time for carpe diem, a bucket list of activities, memories and family ensue – emotional television at its best.

The New Flemish Primitives also announces a raft of sales have been made across Europe to Germany, France, Scandinavia, Spain and Portugal with further to announce shortly.

Siobhan Crawford, Head of Sales of The New Flemish adds that  “ Belgian content has broad appeal, authenticity and it performs – The Last 24 Hours is a perfect example of this”. This is the second strong launch for De Mensen/TNFP titles in two weeks, with Lip Sync Stories launching to rave reviews two weeks previously.

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