In every episode, four well-know panellists fill a whole minute talking about a given topic without uttering the good old ‘um’ or the forbidden word. Deviating from the given subject is also prohibited. The other penalists can jump in to challenge the speaker when he or she makes a mistake. Over the course of two rounds the panellists try to identify two mystery guests who compete against each other at the end of the episode. The playful panel, the headstrong host, the mystery guests and the intriguing themes are all unique features that result in a hilarious panel gameshow. The viewer is given an unprecedented glimpse into the world of the celebrities as they recount amusing personal anecdotes.